It took me about 2 months working at WWE to gain the trust necessary to drive and develop a project from start to finish. The project that tipped the scales was The Road is Jericho. This was a new home video collection that showcased veteran superstar Chris Jericho telling road and match stories from the span his epic career.
The selling point of this was that on top of the match content, it showcased Y2J in the back of a limousine, in between gigs, in a 1-on-1 format doing commentary. I have to believe this idea came from Jericho's podcast and his innate skill of storytelling (inside and outside the ring).
While there were several other options developed by our amazing creative services team and myself, this was the one ultimately chosen.